We see this as the next "big thing" and the step that sees the traditional finance world be attacked by well-known brands (Apple Pay, for example); now is the time to give your customers more ways to pay or for you to access cash ahead of making those all crucial sales; never will be paying for Christmas stock be so easy!
Embedded finance means non-finance companies (like yours) offering a wider range of financial services without the complexity of developing these services independently. This can improve customer experience, streamline operations, and potentially create new revenue streams for the business.